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The environmental impact of clothing industry records for 6-8% of global carbon emissions that are expected to rise. Thereby, sustainable and ethical clothes are slowly becoming a priority for many, as people are gathering concern for a healthier environment and approaching conscious consumerism. And choosing sustainable fashion is one step forward to it as a fashionable approach is an initiative to preserve the planet. Here is how.

Benefits Of Sustainable Fashion

The benefits of sustainable fashion have encouraged more brands to explore this fashion revolution. Here is why.

An Environment Keeper

The fashion industry is responsible for both water and air pollution, harming the environment. Adapting sustainable and ethical fashion does not remain a choice but becomes a necessity to promote eco-friendly consumerism. Samakhya’s sustainable fabric production is one of the examples promoting the use of eco-friendly and harmless textiles created from leftover pastoral fibers of sheep. This initiative supports the use of regenerative fibers for a timeless creation.

Ethical Production

Ethics and aesthetics must go hand in hand, and sustainable fashion is a solution to it. Every aspect, from the process of production to the labor involved, is treated with safe practices, ensuring guilt-free manufacturing. Many sustainable fashion brands in India like Samakhya are approaching the marginal areas of the nation to expand this concept of ethical production and increase the livelihood for local communities.

Waste Reduction

Fast fashion is posing a threat to the environment because of massive textile waste. Amidst this, eco-friendly clothing is responsible for minimizing it by promoting durable production, timeless designs and encouraging circular-economy approach. Just like the use of regenerative fibers that do not harm the environment and are biodegradable.

Enhanced Garments Quality

Eco-friendly clothing encourages impeccable craftsmanship with better quality of materials. Therefore, it does not wither easily, leading to long-term sustainability for years and counting.

Use Of Organic Materials

Conventional clothing is a secret bag of pesticides and synthetic dyes, while ethical fashion is derived from organic and natural materials. Making conscious choices can protect the future of fashion, health and environment. Also, its a noble feeling to wear clothes that protect the environment. Samakhya’s fashion encourages sustainable textiles that are not just used for fashion but can be used for several other innovative purposes, like the creation of insulation for buildings in rural as well as urban areas.

Supporting Local Craftsmen And Artisans

Sustainable fashion does not need heavy yarns and big machines. It is the efforts of local craftsmen and artisans who patiently devote their hours to creating outfits of the season. Samakhya has been in business for 35 years, providing livelihood and supporting economical growth in the marginal areas of Thar Desert and encouraging local craftsmanship. In fact, they have introduced an innovative concept of craftsmanship with modern technology, where the locals get the necessary training for modern production techniques. This approach has supported economic growth of the artisans in the marginal areas, encouraging a better livelihood and sustainable future.

Fair Trade Opportunities

Sustainable fashion demands a slow and steady process, but it wears compassion and positivity on its sleeve as it is created with harmless ingredients and follows eco-friendly procedures. Therefore, every garment created is an exception, promoting dignity, fair practices, and empowerment of the local craftsmen. Brands like Samakhya are an example of the same as the team employs local craftsmen from the rural areas of Thar desert and assures fair trade practices, followed by the necessary training of modern technology. This has led to technological advancements even in primitive local areas.

Water Conservation

The fashion industry is one of the largest causes of water pollution. But ethical fashion combats this by promoting water-conservation techniques and ethically responsible behavior to the environment. The sustainable fashion brands in India use harmless procedures, ensuring minimum water and energy usage, patient development, and environmentally friendly products.

Prompts Minimalism

The future of fashion follows the mantra of less is more. Today, people are loving to invest in brands that not just fill their closets but inspire them to curate a timeless and long-lasting collection of clothes and accessories with durable materials.

Reduction In Carbon Footprints

While fast fashion is responsible for the generation of maximum carbon footprints, eco-friendly fashion follows the opposite. Embracing the power of local sourcing, regenerative products, renewable sourcing, sustainable methods of production, and environment-friendly practices are saving the future of fashion. Samakhya’s approach of local product development amalgamated with harmless modern technology is one such innovative example of the same.

Bottom Line

To conclude, the power of conscious consumerism and socially responsible and sustainable production can build a sustainable future of fashion. In fact, the Global Sustainable Fashion Market has closely valued USD 8.1 Billion in 2024 and is expected to reach USD 33.1 Billion by 2033, at a CAGR of 22.9% during the forecast period 2024 – 2033. As consumers, it is our duty to encourage long-term production of brands that assure a greener planet and sustainable fashion.

With consicous shopping and promoting sustainable fashion brands like Samakhya, we can enjoy guilt-free fashion and promote the rise in the global fashion market. It’s high time to take a step forward to it.